Considerations Regarding the Concept of E-marketing

被引：0

作者：

Gabriela, Radulescu Irina ^{[1
]}

机构：

[1] Petr Gas Univ Ploiesti, Ploiesti, Romania

来源：

KNOWLEDGE MANAGEMENT AND INNOVATION: A BUSINESS COMPETITIVE EDGE PERSPECTIVE, VOLS 1-3 | 2010年

关键词：

e-marketing; e-business; online advertising; ATTITUDES;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article assumes knowledge of Internet marketing Then, a structured approach to developing an e-marketing plan is described focusing on its steps: situation analysis, objective setting, strategy, tactics, action and control. The author investigate the factors that could have an influence upon online advertising and examine the relationships among beliefs, attitudes toward online advertising and consumer responses to online advertising.

引用

页码：1523 / 1528

页数：6