The Path of Servitization of Manufacturing based on QFD

Servitization is one of the most important development trends in modern manufacturing, but the issue how manufacturing enterprises move to servitization is inconclusive at present in the academic. This paper first analyzed the causes of servitization, and proposed the fundamental reason is the pursuit of profit, then applied a modified Quality Function Deployment (QFD) model to analysis the path how manufacturing enterprises conduct its servitization, concluded that enterprises should choose a low diffusion, high weight and high diffusion, high weight services for servitization. This study also points out the direction of transition for traditional manufacturing enterprises in China.