What Does Television Teach Children? Examining the Altruistic and Egoistic Lessons in Children's Educational Television

被引：9

作者：

Aley, Melinda ^{[1
]}

Hahn, Lindsay ^{[1
]}

Tamborini, Ron ^{[1
]}

Goble, Henry ^{[1
]}

Zhang, Lu ^{[1
]}

Grady, Sara M. ^{[1
]}

Baldwin, Joshua ^{[1
]}

机构：

[1] Michigan State Univ, Dept Commun, 404 Wilson Rd,Room 454, E Lansing, MI 48824 USA

来源：

COMMUNICATION REPORTS | 2021年 / 34卷 / 02期

关键词：

Children's Television; Common Sense Media; Educational Television; Morality; MOTIVATIONS; DISNEY;

D O I：

10.1080/08934215.2021.1918738

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

To distinguish and systematically categorize message content emphasized by children's educational media, we applied a coding scheme based on the model of intuitive motivation and exemplars to a sample of educational television series recommended by CommonSenseMedia.org. Results revealed a preponderance of the egoistic motivation of competence (overall and in TV series emphasizing scholastic learning) and the altruistic motivation of care (in series emphasizing social skills). By applying a scheme of comprehensive human motivations to identify the values emphasized in different types of children's educational television, this study may help scholars more meaningfully identify, predict, and explain outcomes resulting from exposure to media content.

引用

页码：106 / 119

页数：14

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