Children's cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

被引:3
作者
Maropo, Lidia [1 ]
de Carvalho, Raiana [2 ]
Jorge, Ana [3 ]
机构
[1] Polytech Inst Setubal & Interdisciplinary Ctr Soc, Campus IPS, P-2910504 Estefanilha, Setubal, Portugal
[2] Syracuse Univ, Mass Commun, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA
[3] CICANT Lusofona Univ, Lisbon, Portugal
关键词
health; influencer; social media; YouTuber; SOCIAL MEDIA; CHILDHOOD-CANCER; ADOLESCENT; HEALTH; PARADOX; ILLNESS; ACCESS; IMPACT; SELF; NEED;
D O I
10.1177/2043610620967018
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
This article looks at the social and cultural contexts of children's experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children's culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.
引用
收藏
页码:318 / 330
页数:13
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