The Model of The Principled Advocate and The Pathological Partisan: A Virtue Ethics Construct of Opposing Archetypes of Public Relations and Advertising Practitioners

被引：37
作者：
Baker, Sherry [1 ]
机构：
[1] Brigham Young Univ, Dept Commun, Provo, UT 84602 USA
来源：
JOURNAL OF MASS MEDIA ETHICS | 2008年 / 23卷 / 03期
关键词：
D O I：
10.1080/08900520802222050
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or embodying the virtues or vices in the context of professional practices.
引用
收藏
页码：235 / 253
页数：19
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