INNOVATION AND TECHNOLOGY IN COMPANIES: A CASE STUDY

This paper explores a successful case of a product-service system (PSS). To meet the requirements of the client's needs and the existence of many technologies, business models and innovations involved in its conception and development, a conceptual framework of the ideation process is proposed in order to explain how the company met the requirements of such technical complexity, adding value to customers, stakeholders, and the company itself. Cases found in the development and implementation phase of the PSS displays the correspondence between the proposed framework and the case study. Furthermore a relationship between creativity and systems' architecture is explored.