Research on Marketing Model Based on Social Network

With the continuous development of Internet technology, China's social network is also more and more developed. The Internet has promoted the development of social network marketing with its advantages of informationization and high efficiency. At present, China's social media market has been ranked first in the world. Social network marketing can develop a more targeted marketing model based on product characteristics, consumer positioning, and business needs. It can not only expand the scope of product information, but also interact with consumers. The marketing cost is also lower than the traditional marketing model. Companies can improve their market competitiveness by innovating social network marketing models. The article focuses on the marketing model of enterprises under social networks.