Research on the Protection and Development of Clothing Brand at Internet plus Era

被引：0

作者：

Gan, Wen ^{[1
]}

机构：

[1] Jiangxi Garment Inst, Nanchang 330201, Jiangxi, Peoples R China

来源：

2017 INTERNATIONAL CONFERENCE ON HUMANITIES, ARTS AND LANGUAGE (HUMAL 2017) | 2017年

关键词：

Internet; Network; Clothing Brand; Protection; Development;

D O I：

暂无

中图分类号：

J [艺术];

学科分类号：

13 ; 1301 ;

摘要：

With the popularity of mobile phones and the Internet, the network has become an integral part of people's lives. As the traditional livelihood of the industry, the apparel industry to fully use the network platform to promote, publicity, rally, marketing functions, and constantly establish, protect and enhance the brand influence and visibility, enhance the quality of Chinese clothing brand. This article mainly discusses the existing problems in the protection and development of Chinese clothing brand and puts forward some countermeasures and countermeasures for reference.

引用

页码：163 / 167

页数：5