Determinants of the Intention to Protect Personal Information among Facebook Users

被引:1
作者
Chon, Bum Soo [1 ]
Lee, Jeong-Ki [2 ]
Jeong, HyeonJu [3 ]
Park, Jowon [1 ]
Park, Jonghwa [4 ]
机构
[1] Hanyang Univ, Dept Journalism & Commun, Ansan, South Korea
[2] Hanyang Univ, Ctr Teaching & Learning, Seoul, South Korea
[3] Catholic Kwandong Univ, Dept Advertising & Publ Relat, Kangnung, South Korea
[4] Ulsan Natl Inst Sci & Technol, Sch Management Engn, Ulsan, South Korea
关键词
Facebook; Information protection; Intention to protect personal information; SNS privacy; TECHNOLOGY ACCEPTANCE MODEL; SECURITY POLICY COMPLIANCE; SOCIAL NETWORK SITES; PLANNED BEHAVIOR; EXTENSION; EFFICACY; PRIVACY; THREAT;
D O I
10.4218/etrij.2017-0082
中图分类号
TM [电工技术]; TN [电子技术、通信技术];
学科分类号
0808 ; 0809 ;
摘要
This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection behavior. The results also revealed that risk factors (privacy risk severity and vulnerability) had significant effects on protective behaviors. Based on our findings, we discussed the information protection of privacy on Facebook.
引用
收藏
页码:146 / 155
页数:10
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