Cooperation, Competition and Independent in Channel Relationships: An Empirical Study Based on E-commerce

被引：0
作者：
Tang, Xiaofei [1 ]
Wang, Yue [1 ]
Zheng, Jie [1 ]
机构：
[1] SW Univ Finance & Econ, Sch Business Adm, Chengdu 610074, Peoples R China
来源：
ADVANCES IN CIVIL ENGINEERING, PTS 1-6 | 2011年 / 255-260卷
关键词：
E-commerce; Cooperation; Competition; Channel; Occupational Well-being; INTERDEPENDENCE; COMMITMENT; WORK;
D O I：
10.4028/www.scientific.net/AMR.255-260.2208
中图分类号：
TU [建筑科学];
学科分类号：
0813 ;
摘要：
In e-commerce conditions, the relationships between channel members are more complex, including competition, cooperation and independent. With the help of Deutsch's goal interdependence theory, we studied the perceived goal interdependence between distributors with suppliers, which will lead to the different channel benefits and results. This study improved that the distributors would put in more commitment and trust, to gain more economic benefits and occupational well-being, if they believed their goals were positively associates with the supplier's objectives.
引用
收藏
页码：2208 / 2214
页数：7
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