STRATEGIES OF ENTERPRISES' TRADEMARKS MANAGEMENT

被引：0

作者：

Ganushchak-Efimenko, L. M. ^{[1
]}

机构：

[1] European Univ, UA-031115 Kiev, Ukraine

来源：

ACTUAL PROBLEMS OF ECONOMICS | 2011年 / 123期

关键词：

marketing; trademarks management; strategies; clusters; competitive fight;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article presents the results of the research in the field of enterprises' trademarks management and defines the conditions for selecting the management strategies, also offering a complex of measures on the effecient management of trademarks basing on the system of strategies for information innovations management, management of the information portfolio along with customer relations management and management of the relations with intermediaries, suppliers and the community.

引用

页码：104 / 111

页数：8

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