In daily life, shame is moral affection or moral emotion, and being shamed is often moral virtue. However, from analysis of the judgment: "ought to be shamed", we will find that this judgment contains presuppositions and conditions. The demand does not lead to personal shame or moral virtue, and "ought to be shamed" is not the same as being shamed. Occurring of shame seems to relate to people's self-concept and self-identity. Different self-concepts, which are relating to specific communities and ages, have different effects on personal shame. The demand of "ought to be shamed" not always affect individuals. The demand is not always imperative. Only the moral laws and moral agents are aware and are recognized, then the demand of "should be shamed" as an imperative will be possible by the rational being.
