Publishing models for Internet commerce

One of the greatest challenges facing the Internet over the next few years is the need to commercialize its activities in a way that is consistent with its history and its technology. In this regard, some of the most useful economic models come from print publishing. In this, there is a similar global information marketplace with low barriers to entry, participated by million of players, and a variety of coexisting economic models ranging from free information supported by advertisers or other sponsors. This market is further distinguished by a distinct lack of vertical integration: that is the creation of intellection property, manufacturing, sales and marketing. Finally, the editorial act - the creation of products and brand identities that stand out from a sea of information based on distinctive points of view - will a key to the development of future information services on the Internet.