The Realization of Precise Marketing Management System of Data and Information Business

被引：0

作者：

Wu Yi-nan ^{[1
]}

Tang Guo ^{[1
]}

Lu Yuan ^{[1
]}

Xi A-dan ^{[1
]}

Fan Zhe ^{[1
]}

机构：

[1] China Mobile Grp Liaoning Co Ltd, Shenyang 110179, Peoples R China

来源：

INTERNATIONAL CONFERENCE OF CHINA COMMUNICATION (ICCC2010) | 2010年

关键词：

precise marketing; event planning; assess; VGOP;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

With the rapid development of mobile communication in recent years, the data and information business is in the phase of rapid development, and is becoming the vital source of income growth. The traditional operation model of data and information business has been unable to adapt to the new era, Liaoning MCC create a close-loop precise marketing management system based on VGOP, and get a more comprehensive, more sophisticated, more intelligent, more effective precision marketing effect.

引用

页码：119 / 122

页数：4