An Analysis of Product Development Investments

被引：0

作者：

Luo Jue ^{[1
]}

Gong Zhejun ^{[2
]}

机构：

[1] Wuhan Univ Technol, Financial Dept, Wuhan 430070, Peoples R China

[2] Wuhan Univ Technol, Sch Logist Engn, Wuhan 430063, Peoples R China

来源：

PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT | 2015年

关键词：

Product development; Optimisation; Decision-making; Model; SUCCESS; MARKET;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

As product complexity and market competition have dramatically increased, firms find it important to gain competitive advantages in terms of their product development processes. It becomes especially important to make the optimal investments of product development, in order to select appropriate product development strategies. In this paper, we propose a means of optimising the product development plan using product development net revenues obtained from R&D investments. The optimization mechanism of this product development model is provided. Finally, our model is used in a case, to show its application in product development decision-making.

引用

页码：386 / 389

页数：4

共 15 条

[1] [Anonymous], R D MANAGEMENT
[2] Armstrong G, 2013, MARKETING INTRO, P266
[3] A framework for successful new product development
Bhuiyan, Nadia
[J]. JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT-JIEM, 2011, 4 (04): : 746 - 770
[4] Investing in product development and production capabilities: The crucial linkage between time-to-market and ramp-up time
Carrillo, JE
Franza, RM
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2006, 171 (02) : 536 - 556
[5] Cooper RG, 2008, RES TECHNOL MANAGE, V51, P47
[6] PDMA success measurement project: Recommended measures for product development success and failure
Griffin, A
Page, AL
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1996, 13 (06) : 478 - 496
[7] Apparel product development: measures of apparel product success and failure
Jang, Namkyung
Dickerson, Kitty G.
Hawley, Jana M.
[J]. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2005, 9 (02) : 195 - +
[8] Kenneth B K, 2013, PDMA HDB NEW PRODUCT, P3
[9] Product development decisions: A review of the literature
Krishnan, V
Ulrich, KT
[J]. MANAGEMENT SCIENCE, 2001, 47 (01) : 1 - 21
[10] Pindyck R S, 2013, MICROECONOMICS, P201

← 1 2 →