Multinationals in the Middle East: Challenges and opportunities

被引：65
作者：
Mellahi, Kamel [1 ]
Demirbag, Mehmet [2 ]
Riddle, Liesl [3 ]
机构：
[1] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England
[2] Univ Sheffield, Sch Management, Sheffield S1 4DT, S Yorkshire, England
[3] George Washington Univ, Washington, DC 20052 USA
来源：
JOURNAL OF WORLD BUSINESS | 2011年 / 46卷 / 04期
关键词：
Middle East; Multinationals; Global strategy; Political risk; ANIMOSITY; TURKEY; FIRMS;
D O I：
10.1016/j.jwb.2010.10.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码：406 / 410
页数：5
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