CONSUMERS' VIEWS REGARDING THE INFORMATION AND EDUCATION TO PURCHASE QUALITY FOOD PRODUCTS. CASE STUDY: SIBIU COUNTY

Currently, increasing production and trade of food products has led to the existence on the market of a large number of foods that are purchased by consumers. Consumers need to be informed and educated regarding the quality of food products. A customer who is uninformed and uneducated continues to purchase food products with a lower quality level. Using a questionnaire, the marketing research was conducted to highlight consumers. opinion on the information and education they receive so as to purchase quality food products in Sibiu County. Quota method was used to draw a sample and served to obtain the necessary information for the study. Consumers. views on food products purchase in terms of the amount of information transmitted to consumers through packaging will also be highlighted. The case study can be the basis for producers. notification about consumer views on purchasing quality food products, in Sibiu County, for the purpose of increasing and improving the quality of food products.