A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly

被引:137
作者
Dolnicar, Sara [1 ]
Cvelbar, Ljubica Knezevic [2 ]
Gruen, Bettina [3 ]
机构
[1] Univ Queensland, UQ Business Sch, Brisbane, Qld, Australia
[2] Univ Ljubljana, Fac Econ, Ljubljana, Slovenia
[3] Johannes Kepler Univ Linz, Dept Appl Stat, Altenbergerstr 69, A-4040 Linz, Austria
基金
澳大利亚研究理事会;
关键词
sustainable tourism; equity theory; value-belief-norm theory; attribution theory; theory of environmentally significant behavior; quasi-experiment; COGNITIVE-DISSONANCE; AIR TRAVELERS; CONSERVATION; ATTITUDES; INTERVENTIONS; COMMITMENT; WILDLIFE; SUPPORT;
D O I
10.1177/0047287517746013
中图分类号
F [经济];
学科分类号
02 ;
摘要
Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach-based on sharing monetary savings with guests-leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.
引用
收藏
页码:241 / 252
页数:12
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