The Influence of Attitude, Subjective Norm, Perceived Behavior Control on Purchase Intention - A Study of Green Restaurants in Taiwan

被引：0
|
作者：
Hsieh, Hsiying [1 ]
机构：
[1] Far East Univ, Dept Food & Beverage, 49 Zhonghua Rd, Tainan 74448, Taiwan
来源：
PROCEEDINGS OF THE 2020 INTERNATIONAL CONFERENCE ON ARTIFICIAL LIFE AND ROBOTICS (ICAROB2020) | 2020年
关键词：
green restaurant; attitude; subjective norm; perceived behavioral control; purchase intention; theory of planned behavior;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Green food is widely promoted for personal health and environmental benefits. Thus, decision making on the consumers' purchase intention of green restaurants is a critical issue. The purpose aims to understand how attitude, subjective norm and perceived behavioral control influence purchase intentions of green restaurant. The questionnaire surveys were conducted to customers of green restaurants in Taiwan. Based on the finding, attitude, subjective norm and perceived behavioral control were significantly affect purchase intention. Implication and suggestion are then discussed.
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页码：367 / 369
页数：3
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