Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital

被引：51
作者：
Luo, Nuan [1 ]
Wang, Yu [2 ]
Zhang, Mingli [2 ]
Niu, Tao [2 ]
Tu, Jianbo [3 ]
机构：
[1] Beijing Informat Sci & Technol Univ, Sch Econ & Management, 12 Xiaoying East Rd, Beijing 100192, Peoples R China
[2] Beihang Univ, Sch Econ & Management, 37 Xueyuan Rd, Beijing 100191, Peoples R China
[3] North China Univ Technol, Sch Econ & Management, 5 Jinyuanzhuang Rd, Beijing 100144, Peoples R China
来源：
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE | 2020年 / 153卷 / 153期
基金：
中国国家自然科学基金;
关键词：
Virtual community quality; E-commerce service quality; Second-hand transaction; Perceived trust; BRAND COMMUNITIES; INTENTION; ROLES; QUALITY; BUYERS; RISK;
D O I：
10.1016/j.techfore.2020.119913
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Taking Xianyu (Taobao second-hand platform) for an example, this study proposes a framework to identify the integrative effect of community and e-commerce on building the "trustworthiness" of online second-hand transaction platform. Research data was analysed by structural equation modelling based on 565 valid questionnaires. The results revealed that e-commerce service quality (system quality, security assurance, product variety and service support) and community quality had direct and interaction effects on users' perceived trust, which consequently affected their transaction intention. The findings shed light on how web communities should be used to lead to optimal results in the context of online second-hand transaction.
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页数：7
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