Communication Design for New Type of Showroom Dedicated to Value Co-creation

For enterprises today, in order to create new business, it is becoming more important to understand customers' business context, their potential problems, and their challenges rather than thinking of ideas to solve widely known problems. In these cases, many companies will provide a special type of facility similar to a showroom which we call a "Co-creation Showroom" in order to understand customers' business context and challenges. This work analyzes the communication process of the "Co-creation Showroom" and identifies several key factors for successful dialogue between facilitators and customers. This work also introduces a new communication process using new communication tools as well as evaluations of this process.