Placed-based Information Technology Use on Vacations

This study aimed at examining whether information technology use during a vacation differed by perceived risk held by travellers. Perceived risk is a state of cognition that reflects actual and anticipated issues that may arise on a vacation in a place-based context. Risk theory tested in travel research has shown that information search and use reduces perceived risks and enables individuals to feel more positive about their trip experience. To date, no studies have shown how place-based information technology applications occur with travellers at various perceived risk levels. This research used a panel study to show information uses during a vacation, according to each day as the opportunities and challenges of a trip unfolded. Results show that traditional information uses were used most on vacation and technology-based information was used less. Both information uses were found not to differ by the two identified risk groups. Popielarz's notion that travellers use many types of risk-reduction strategies, including technology applications, appears to apply to these results. Diffusion of innovation theory may better explain the findings for place-based information uses than risk theory.