Community-Based Tourism (CBT) industry: Operators awareness in the revenue management practices

被引：0

作者：

Ahmad, N. A. ^{[1
]}

Amir, A. F. ^{[1
]}

Radzi, S. M. ^{[1
]}

Azdel, A. A. ^{[1
]}

Kamaruddin, M. S. Y. ^{[1
]}

机构：

[1] Univ Teknol MARA, Fac Hotel & Tourism Management, Shah Alam, Malaysia

来源：

THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH | 2015年

关键词：

Awareness; Community-Based Tourism (CBT); homestay; revenue management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study gauge the level of awareness on the revenue management practices in Community-Based Tourism (CBT) by highlighting practices or strategy of revenue management from the perspectives of homestay operators. The homestay business was strongly supported by the government over the years. As most of homestay operators are from the village areas, their knowledge on revenue management is still inaccessible. As the characteristics of homestay suggest the ability to practice revenue management, it provides an opportunity to look into this gray area as limited research had been conducted. The study is set to identify the level of knowledge regarding revenue management among the homestay operators. A qualitative approach was opted and interviews were done with several homestay operators. The study provides significant insights on revenue management knowledge as well as revenue management strategies, tactics and practices used by the homestay operators.

引用

页码：283 / 287

页数：5

共 27 条

[1] AMINUDIN N, 2006, HOMESTAY SELANGOR KE
[2] Amran H., 2003, REPORT FRGS VOT
[3] Amran H., 2008, ASIAN TOURISM GROWTH, P193
[4] Catley A., 1999, Methods on the move: A review of veterinary uses of participatory approaches and methods focusing on experiences in dryland Africa
[5] Cross R., 1997, Revenue Management: Hard-Core Tactics for Market Domination
[6] Espinet J. M., 2003, Tourism Economics, V9, P165
[7] Fauziah C.L., 2012, ELIXIR GEOSCIENCE, V45, P7602
[8] Gurbuz E.G., 2011, THESIS SAIMAA U APPL
[9] Haddad Rem., 2008, The impact of revenue management decisions on customers attitudes and behaviours a case study of a leading UK budget hotel chain
[10] Irene C.L. NG, 2005, J REVENUE PRIC UNPUB

← 1 2 3 →