Promoting prospective self-control through abstraction

When people anticipate that future temptations may undermine valued goals, they use a number of prospective self-control strategies (or "precommitment devices") to increase the likelihood of future self-control success. Little is known, however, about the conditions under which people are more or less likely to use them. Drawing from construal level theory (e.g., Trope & Liberman, 2003), we argue that people are more likely to engage in prospective self-control when they construe events more abstractly (at higher-level construals). Results from two experiments demonstrated that higher-level construals promote use of two well-documented prospective strategies: choice bracketing and self-imposing punishment. Higher-level construals thus appear to enhance people's efforts to protect their valued goals from anticipated temptations. (C) 2010 Elsevier Inc. All rights reserved.