GLOBALIZATION AS A FACTOR OF THE RESOURCE POTENTIAL'S DEVELOPMENT OF THE SPHERE OF SERVICES

Currently, the service sector is an important factor in the development of many countries, including Russia. The service sector is characterized as one of the main components of postindustrial economy and serves as the predominant way to meet the individual's needs. Nowadays, in context of the economy's integration and globalization, it's especially important to study the service sector enterprises that correspond to the current trends in market relations' development. In conditions of market economy, the service sector organizations on equal basis with other economic entities participate in the competitive struggle both domestically and internationally, and in connection with it they need to improve liquidity, financial stability, profitability and also there is a need to control the resource potential. Different interpretations of concept "Resource Potential" are considered in the article, the structure of resource potential is presented. In addition, different methods for estimating the resource potential on basis of a complex indicator of resource potential's dynamics, on the interaction of the growth rates of the most significant resource potential's components, based on a comprehensive assessment of efficiency of enterprise resources' use, are considered. A practical example of application of these methods is presented and conclusions about the state of the enterprise's resource potential under research are drawn, as well as the possibility of applying these methods to service enterprises.