News framing effects on destination risk perception

被引:131
作者
Kapuscinski, Grzegorz [1 ]
Richards, Barry [2 ]
机构
[1] Bournemouth Univ, Fac Management, Poole BH12 5BB, Dorset, England
[2] Bournemouth Univ, Fac Media & Commun, Poole BH12 5BB, Dorset, England
关键词
Perceived risk; Media effects; Emphasis framing; Terrorism; Political instability; SENSATION SEEKING; TOURISM; TERRORISM; MESSAGES; BEHAVIOR; SUPPORT; LONDON; IMPACT; SAFETY;
D O I
10.1016/j.tourman.2016.06.017
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed. (C) 2016 The Authors. Published by Elsevier Ltd.
引用
收藏
页码:234 / 244
页数:11
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