Dynamic Competitive Behavior of Enterprises in Multi-Network: Evidence from Chinese Animation Industry

In this study, we try to reveal the mechanism of the enterprise competitive strategies embedded in multi-network as the intermediary role between the three kinds network relationships and performance, in order to answer such question: what kind of network relationships can enterprise relies on and choose a speculate competitive strategies for sustainable development? This research chose the Chinese animation enterprises as samples. We collect data from questionnaires to Guangzhou Animation Association and such an opportunity of the 2014 Guangzhou International Cartoon Festival 2014CICF) and testified the mediation effects of three competitive strategies between different dimensions of networks and firm performance. Results of this study indicated the mediating role of the three kinds of competitive strategies between the multiple network connection and performance. 1) Confrontation strategy has a mediating impact between inner-industry network and performance, so as between cross-industry network and performance. 2) Barrier strategy has played a mediating role between inner-industry network and performance, so as between government-relation network and performance. But barrier strategy fails to play roles between the cross-industry network and performance. 3) Symbiosis strategy has played an incomplete mediating role on the relationship between inner-industry network and performance, so as between government-relation network and performance. This study introduced the context of the dynamic competitors to promote the development of dynamic competition theory. Adopting the perspective of multi-network to the study of the dynamic competitive strategy in this paper is put forward to fill the gap between the dynamic competitive behavior and the corporate strategy.