Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News

被引：2
作者：
Pjesivac, Ivanka [1 ]
Wojdynski, BartoszW. [1 ]
Geidner, Nicholas [2 ]
机构：
[1] Univ Georgia, 120 Hooper St, Athens, GA 30602 USA
[2] Univ Tennessee, Knoxville, TN USA
来源：
ELECTRONIC NEWS | 2021年 / 15卷 / 3-4期
关键词：
Infographics; attention; orienting response; eye-tracking; LIMITED CAPACITY MODEL; INDIVIDUAL-DIFFERENCES; SELECTIVE ATTENTION; TV; HABITUATION; GRAPHICS; FEATURES; VIDEO; WEB;
D O I：
10.1177/19312431211039500
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This experimental study (N=77) examined the role of infographics in orienting viewer's attention in television news. The results of pupil dilation measurements using the eye-tracking method showed that when used in the over-the-shoulder format, visual representation of numerical data triggers an orienting response and directs the viewer's attention to that part of the screen. The study also showed that bar graphs were more successful in holding viewer's attention than the simple tabular presentation of information, with a significant covariate of video viewer size, and that the presence of infographics and individuals' quantitative ability both positively predicted information recall.
引用
收藏
页码：159 / 178
页数：20
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