Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News

被引：2

作者：

Pjesivac, Ivanka ^{[1
]}

Wojdynski, BartoszW. ^{[1
]}

Geidner, Nicholas ^{[2
]}

机构：

[1] Univ Georgia, 120 Hooper St, Athens, GA 30602 USA

[2] Univ Tennessee, Knoxville, TN USA

来源：

ELECTRONIC NEWS | 2021年 / 15卷 / 3-4期

关键词：

Infographics; attention; orienting response; eye-tracking; LIMITED CAPACITY MODEL; INDIVIDUAL-DIFFERENCES; SELECTIVE ATTENTION; TV; HABITUATION; GRAPHICS; FEATURES; VIDEO; WEB;

D O I：

10.1177/19312431211039500

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This experimental study (N=77) examined the role of infographics in orienting viewer's attention in television news. The results of pupil dilation measurements using the eye-tracking method showed that when used in the over-the-shoulder format, visual representation of numerical data triggers an orienting response and directs the viewer's attention to that part of the screen. The study also showed that bar graphs were more successful in holding viewer's attention than the simple tabular presentation of information, with a significant covariate of video viewer size, and that the presence of infographics and individuals' quantitative ability both positively predicted information recall.

引用

页码：159 / 178

页数：20

共 55 条

[1] SENSATION SEEKING AND SELECTIVE ATTENTION - FOCUSED AND DIVIDED ATTENTION ON A DICHOTIC-LISTENING TASK [J].

BALL, SA ;

ZUCKERMAN, M .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1992, 63 (05) :825-831

[2]

Blake C., 2012, C INT COMM ASS ICA P

[3] The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media [J].

Bucher, Hans-Juergen ;

Schumacher, Peter .

COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH, 2006, 31 (03) :347-368

[4]

Callison C., 2009, Newspaper Research Journal, V30, P43, DOI [10.1177/073953290903000205, DOI 10.1177/073953290903000205]

[5]

Campbell BA, 1997, ATTENTION AND ORIENTING: SENSORY AND MOTIVATIONAL PROCESSES, P41

[6]

Christley RM., 2010, OPEN EPIDEMIOL J, V3, P16, DOI DOI 10.2174/1874297101003010016

[7] Individual Differences in Selective Attention to Information Graphics in Televised Sports [J].

Cummins, R. Glenn ;

Gong, Zijian ;

Kim, Hark-Shin .

COMMUNICATION & SPORT, 2016, 4 (01) :102-120

[8]

Duchowski Andrew T., 2017, EYE TRACKING METHODO, DOI DOI 10.1007/978-1-84628-609-4

[9] Picture this: Effects of graphics on the processing of television news [J].

Fox, JR ;

Lang, A ;

Chung, Y ;

Lee, S ;

Schwartz, N ;

Potter, D .

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2004, 48 (04) :646-674

[10] Orienting of attention, pupil size, and the norepinephrine system [J].

Gabay, Shai ;

Pertzov, Yoni ;

Henik, Avishai .

ATTENTION PERCEPTION & PSYCHOPHYSICS, 2011, 73 (01) :123-129

← 1 2 3 4 5 6 →