Numerous examples of online retailers that have internationalized shortly after their foundation indicate that they internationalize faster than and different from traditional brick-and-mortar retailers. This paper identifies and analyzes various influence factors on internationalization speed of online retailers and their impact on individual internationalization steps. Grounded in the resource-based view, the paper examines the effects of imitability of an online shop, the presence of venture capitalists, the scope of the country portfolio and distance and diversity within the country portfolio on the internationalization speed of online retailers. A Cox proportional hazards model is used to explore the effects on speed and their variations over time. Drawing on a sample of 150 online retailers (1110 market entries in 47 country markets over 19 years), this study shows significant curvilinear effects of the imitability of an online shop, as well as of the diversity and scope of the existing country portfolio and linear effects of the distance of new country markets on the length of time until the next internationalization step.
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Yiwu Ind & Commercial Coll, Dept Marxism, Yiwu, Peoples R ChinaYiwu Ind & Commercial Coll, Dept Marxism, Yiwu, Peoples R China
Yin, Fangfang
Pan, Jianlin
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Yiwu Ind & Commercial Coll, Dept Econ Management, Yiwu, Peoples R China
Yiwu Ind & Commercial Coll, 2 Xueyuan Rd, Yiwu, Zhejiang, Peoples R ChinaYiwu Ind & Commercial Coll, Dept Marxism, Yiwu, Peoples R China
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Natl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, Taiwan
City Univ Hong Kong, Dept Informat Syst, Kowloon, Hong Kong, Peoples R ChinaNatl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, Taiwan
Liang, Ting-Peng
You, Jun-Jer
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Natl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, TaiwanNatl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, Taiwan
You, Jun-Jer
Liu, Chih-Chung
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Natl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, TaiwanNatl Sun Yat Sen Univ, Dept Informat Management, Kaohsiung 80424, Taiwan
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SOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, EnglandSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Hsieh, Linda
Child, John
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Univ Birmingham, Birmingham Business Sch, Birmingham B15 2TT, W Midlands, EnglandSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Child, John
Narooz, Rose
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Univ Glasgow, Adam Smith Business Sch, Glasgow G12 8QQ, Lanark, ScotlandSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Narooz, Rose
Elbanna, Said
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Qatar Univ, Coll Business & Econ, POB 2713, Doha, QatarSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Elbanna, Said
Karmowska, Joanna
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Oxford Brookes Univ, Oxford Brookes Business Sch, Headington Campus, Oxford OX3 0BP, EnglandSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Karmowska, Joanna
Marinova, Svetla
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Aalborg Univ, Dept Business & Management, Fibigerstr 4, DK-9220 Aalborg, DenmarkSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Marinova, Svetla
Puthusserry, Pushyarag
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Univ Kent, Kent Business Sch, Canterbury CT2 7FS, Kent, EnglandSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Puthusserry, Pushyarag
Tsai, Terence
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China Europe Int Business Sch, 699 Hongfeng Rd, Shanghai 201206, Peoples R ChinaSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England
Tsai, Terence
Zhang, Yunlu
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China Europe Int Business Sch, 699 Hongfeng Rd, Shanghai 201206, Peoples R ChinaSOAS Univ London, Thornhaugh St,Russell Sq, London WC1H 0XG, England