Competitive strategic elements and their roles in manufacturing planning

被引：0
|
作者：
Varzandeh, J
Farahbod, K
机构：
来源：
INNOVATION IN TECHNOLOGY MANAGEMENT - THE KEY TO GLOBAL LEADERSHIP: THE KEY TO GLOBAL LEADERSHIP | 1997年
关键词：
D O I：
10.1109/PICMET.1997.653551
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper studies and identifies seven competitive strategic elements (price, product differentiation, quality image, quality of performance, flexibility and service after delivery) and their relative importance in forming strategic plans. The Conjoint Analysis has been used to identified how consumers form their preferences in regard to the aforementioned elements. The results suggest a neu; direction for forming consumer driven strategic plans.
引用
收藏
页码：650 / 652
页数：3
相关论文
共 50 条
12345