Media and the imagination of religion in contemporary global culture

This article argues for an invigorated scholarship of religion within cultural studies. It suggests that this is justified both on its own terms and because there is evidence that the interaction of media and religion is creating entirely new forms of the religious in contemporary public life. Religion persists in history, but it persists in part because of its mediation and this persistent, mediated religion constitutes a new evolution. The article presents a range of contexts where this can be seen to be happening, not least those contexts most involved in contemporary cultural globalization.