A new chromium(III) PVC membrane sensor incorporating p-tertiary-butyl calix[4]arene as ionophore, potassium tetrakis as additive and dibutyl phthalate (DBP) as plasticizer was constructed. The electrode exhibited an excellent potentiometric response over a wide concentration range of 1.0x10(-7)-1.0x10(-1) M with a Nernstian slope of 20 +/- 0.5 mV per decade. The detection limit was 5.0x10(-8) M. The electrode showed a better performance over a pH range of 3.0-8.0, and had a short response time of about <15 s. The electrode was successfully applied to potentiometric titration of Cr (III) with EDTA and for direct determination of chromium(III) in waste water.