Nowadays when the knowledge-based economy is being built, running a business plays a significant role. A society, in which entrepreneurial activities are taken up, is the base for creating a modern and competitive economy. Forming an entrepreneurial society causes a situation in which setting up and running one's own company concerns a considerable part of citizens and each social group. The article is to present students' views on entrepreneurial attitudes and factors which, according to the students, determine entrepreneurs' successes or failures. Students' opinions were gathered by means of the method of diagnostic survey with the use of the technique of a standardized questionnaire. The research proved that nearly 60% of respondents considered themselves as enterprising. A brilliant idea, the knowledge of the market and the ability to plan were indicated as factors which determine entrepreneurs' success in running one's own company. A bad idea, a lack of appropriate knowledge and too little experience were mentioned most often as factors which result in a failure.