Analysis and Evaluation of New Digital Media Usage, Impact and Presence

被引：1

作者：

Todorova-Ekmekci, Mirena ^{[1
]}

Bogdanova, Galina ^{[2
]}

Todorov, Todor ^{[2
,3
]}

机构：

[1] Bulgarian Acad Sci, Inst Ethnol & Folklore Studies Ethnog Museum, 6 Moskovska Str, Sofia 1000, Bulgaria

[2] Bulgarian Acad Sci, Inst Math & Informat, 8,G Bonchev Str, Sofia 1113, Bulgaria

[3] Cyril & St Methodius Univ Veliko Tarnovo, 3G Kozarev Str, Veliko Tarnovo 5000, Bulgaria

来源：

TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS | 2022年 / 11卷 / 02期

关键词：

digital media; metrics; analysis; marketing; instruments; methods; evaluation;

D O I：

10.18421/TEM112-19

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Businesses and institutions often need to monitor digital innovations and stay competitive and up-to-date. New digital media is developing and influencing the environment fast, raising also topics like accessibility, data storage and protection, automatic and artificial intelligence processes. Understanding and using better new digital media and tools for companies and society also includes processes such as management, measuring, evaluating and analysing the effectiveness and usefulness of brand marketing and presence in new digital media. The research shows results of survey among experts for using new digital media in marketing strategies of companies. The paper also presents basic facilitating metrics and measurement tools used in the training process of digital marketing specialists.

引用

页码：651 / 657

页数：7

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