KNOWLEDGE MANAGEMENT - CHANCE TO DEVELOP COMPETITIVE ADVANTAGE IN DYNAMIC ENVIRONMENT

Dynamic environment in which we live is best defined as a time of rapid, dramatic, complex and unpredictable changes, and since the change is inevitable and continuously occur, it is clear that it is necessary to turn to the strategy by which we will be able to achieve a competitive advantage and that is knowledge management. Viewed in terms of technology, economics, politics, and taking into account the social and global factors, the changes are faster, and they influence the reshaping of the established theories of economics and management. It is the concept of knowledge management is crucial in creating a competitive advantage in the new economy and management. Managers need to have a greater sense of the invisible and intangible assets of people featured in the minds and experiences of employees. Without these assets, companies are unequipped vision and they don't have ability to predict the future. Twenty-first century is the century of knowledge, and those who the most use knowledge, will become leaders in their fields. Let's ask ourselves, is Francis Bacon, a long time ago saying that knowledge is power, actually thought of the present age and the knowledge economy? What is the real value of intellectual capital and the collective knowledge of the organization, is the central topic of this study.