Psychological Influence Factors Analysis of the New Generation Employees' Moral Choices from the Perspective of Cognitive Neurology

At present, the academic researches on moral choices focus mainly on the individuals' external behaviors, without fully considering the influences of the individuals' internal psychological factors. Based on the model of complete information static games in the Non-cooperative Game theory, the present research has designed a "Red and Blue Experiment" to explore the psychological influencing factors of the new generation employees' moral choices. The research has conducted psychoanalysis on the new generation employees through experiments and interviews with 118 data sources, and concluded the characteristics in relation to the different stages of psychological processes and moral choices of the experimental population. Through comparative analysis, it is found that: the psychological factors, such as trust, doubt, and guilt will influence the new generation employees' moral choices, guiding them to make choices, such as risk aversion and mutual benefit and win-win, in the process. Additionally, the research has also provided effective scientific evidence for the new generation employees' mental health development and career planning.