Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory

被引：0
作者：
Vitell, Scott J. [1 ]
机构：
[1] Univ Mississippi, University, MS 38677 USA
来源：
JOURNAL OF MACROMARKETING | 2011年 / 31卷 / 02期
关键词：
D O I：
10.1177/0276146710396715
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：217 / 217
页数：1
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