Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory

被引：0
作者：
Vitell, Scott J. [1 ]
机构：
[1] Univ Mississippi, University, MS 38677 USA
来源：
JOURNAL OF MACROMARKETING | 2011年 / 31卷 / 02期
关键词：
D O I：
10.1177/0276146710396715
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：217 / 217
页数：1
相关论文
共 50 条
[1]   Strategic marketing & Austrian economics: The foundations of resource-advantage theory [J].
Monteiro Christoph D'Andrea, Fernando Antonio .
REVIEW OF AUSTRIAN ECONOMICS, 2020, 33 (04) :481-501
[2]   Strategic marketing & Austrian economics: The foundations of resource-advantage theory [J].
Fernando Antonio Monteiro Christoph D’Andrea .
The Review of Austrian Economics, 2020, 33 :481-501
[3]   Resource-advantage theory: insights for global marketing strategy research [J].
Griffith, David A. ;
Yeo, ChangSeob .
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION, 2011, :158-178
[4]   Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation [J].
Hunt, Shelby ;
Madhavaram, Sreedhar .
JOURNAL OF MARKETING EDUCATION, 2006, 28 (02) :93-105
[5]   The theoretical foundations of nonprofit competition: a resource-advantage theory approach [J].
Topaloglu, Omer ;
McDonald, Robert E. ;
Hunt, Shelby D. .
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2018, 30 (03) :229-250
[6]   Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research [J].
Hunt S.D. .
AMS Review, 2017, 7 (1-2) :52-66
[7]   Developing successful theories in marketing: insights from resource-advantage theory [J].
Hunt S.D. .
AMS Review, 2011, 1 (2) :72-84
[8]   Commentary on “developing successful theories in marketing: insights from resource-advantage theory” [J].
Bodo B. Schlegelmilch .
AMS Review, 2011, 1 (2) :85-89
[9]   Commentary on “developing successful theories in marketing: insights from resource-advantage theory” [J].
Colin Campbell .
AMS Review, 2011, 1 (2) :93-94
[10]   PARALLEL IMPORTS DEBATE AND RESOURCE-ADVANTAGE THEORY [J].
Bicen, Pelin ;
Duhan, Dale F. ;
Gudigantala, Naveen .
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, :53-53
12345