The Janus of Diversity: May the Ideology of Individual Diversity Rationalize Social Inequalities?

Some popular ideas about diversity today emphasize the uniqueness and potential in each individual and posit that all differences across individuals count the same as long as they are "true to themselves." These ideas saturate current antidiscrimination discourses, but their impact on what might be perceived as discrimination has hardly been tested empirically. This article argues that the direction of that impact may not be taken for granted and advances two hypotheses. First, individual diversity (ID) ideology may direct attention to the alleged psychological attributes of minority group members, rather than to social inequalities and discrimination. Secondly, ID ideology may direct attention towards discrimination only if the target is seen as "authentically unique" (the prototype of ID). Both hypotheses were tested and supported in two studies addressing Greek participants' perceptions of immigrant children's difficulties. Study 2 further controlled for possible mediation effects. The discussion suggests that ID ideology might paradoxically rationalize inequalities and discrimination, as well as implicitly raise elitist expectations from minority group members.