Direct-to-consumer advertising: A pharmacy perspective

被引：1

作者：

Maine, LL ^{[1
]}

机构：

[1] Amer Pharmaceut Assoc, Washington, DC 20037 USA

来源：

CLINICAL THERAPEUTICS | 1998年 / 20卷

关键词：

direct-to-consumer advertising; policy development; American Pharmaceutical Association; Prevention Magazine;

D O I：

10.1016/S0149-2918(98)80014-3

中图分类号：

R9 [药学];

学科分类号：

1007 ;

摘要：

This paper explains the current policies of the American Pharmaceutical Association (APhA) and other national organizations on direct-to-consumer (DTC) advertising, reviews the findings of a survey on DTC advertising conducted by the APhA and Prevention Magazine, and identifies key issues for DTC policy development.

引用

页码：C104 / C110

页数：7