COMPETITIVENESS OF VISEGRAD GROUP AS A TOURIST DESTINATION IN THE EUROPEAN TOURISM MARKET

The goal of this paper is to provide a better understanding of the competitiveness of the tourist destination and the elements that affect the competitive position of the destination, and to consider the position of the Visegrad group in the European tourism trends and its competitiveness in the tourism market. The countries that are active in the international tourist market are constantly enforced in finding the best ways that will enable satisfaction of the clients - tourists. Therefore it is great importance for Visegrad countries the following of the modern trends and occurrences in the international tourist market, which are the more diverse needs and demands of the tourist clientele.