Research on Sensory Marketing Experience in Clothing Retail Terminal

According to reports on the current economic environment and problems of domestic retail terminal, the experience marketing strategy contains the following, themes, situational experience, interactive experience, product experience and effect management. As a result of the difficult application of the marketing strategy in clothing retail terminal, five senses are brought in the experience marketing strategy in this paper. Meanwhile, according to the analysis of consumers' market survey, the method to use five senses in marketing experience is put forward and a marketing plan is made. The purpose is to enrich the clothing experience marketing strategy system and better guide the clothing retail terminal to carry out experience centered marketing.