The Regional Brand's Establishment Study Based on the Theory of Industrial Cluster

被引：0
作者：
Zhang Zhongke
Jia Hongyan
机构：
来源：
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON INDUSTRY ENGINEERING AND MANAGEMENT | 2010年
关键词：
Industrial cluster; Regional brand; Competitive advantage;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The industrial cluster is a phase phenomenon during the evolution of the global industrial economy and technology development. The industrial cluster possesses a kind of cluster advantage, and this kind of cluster advantage can translate the regional industrial competence. Along with the emergence and development of the industrial cluster, the cluster advantage of the industrial cluster induces the emergence of the regional brand. The development of the industrial cluster can accelerate the diffuseness of the regional brand, and help the regional brand's maintenance. Meanwhile, the establishment of the regional brand also can promote the whole image of the industrial cluster. So this paper mainly analyzes the evolution mechanism of the regional brand based on the industrial cluster in order to provide tactics and suggestions for the establishment of the regional brand in China.
引用
收藏
页码：177 / 182
页数：6
相关论文
共 50 条
[31]   Technology introduction in China's industrial cluster: A case study [J].
Wu, XB ;
Zhang, W ;
Qiu, LP .
2005 IEEE International Engineering Management Conference, Vols 1 and 2, 2005, :441-445
[32]   Research on the operation mechanism and path of regional public brand of agricultural products based on the perspective of industrial clusters [J].
Zhang X. ;
Cai Q. .
Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
[33]   Industrial cluster create more conductive to regional economy [J].
Liu Weimin .
INDUSTRY CLUSTER AND META-STUDIES, 2008, :85-89
[34]   Study on Rural Tourism Development Strategy under the Guidance of the Theory of Industrial Cluster [J].
Li, Zhihui .
PROCEEDINGS OF THE 2015 2ND INTERNATIONAL CONFERENCE ON EDUCATION, LANGUAGE, ART AND INTERCULTURAL COMMUNICATION, 2016, 37 :758-760
[35]   The study on the innovation ability of industrial cluster based on network structure [J].
Wang, Faming ;
Ning, Cai .
ISMOT'07: Proceedings of the Fifth International Symposium on Management of Technology, Vols 1 and 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY, 2007, :425-428
[36]   A Study of the Factors Influencing the Cooperative Marketing Based on Industrial Cluster [J].
Zhao Haoxing ;
Zhang Xinguo ;
Zhang Qiaowen .
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2010, :116-127
[37]   Study on Order Allocation for Promoting industrial Cluster's Load balance [J].
Chen Wang ;
Li Guofu ;
Ye Feifan .
2009 INTERNATIONAL CONFERENCE ON E-BUSINESS AND INFORMATION SYSTEM SECURITY, VOLS 1 AND 2, 2009, :378-382
[38]   Coupling effect of regional industrial cluster and innovation based on complex system metric and fuzzy mathematics [J].
Li, Jiangbo ;
Wang, Yumin .
JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, 2019, 37 (05) :6115-6126
[39]   Study on Chinese Local Government's Behaviors in Constructing Forest Food Regional Brand [J].
Han Zhe-ying ;
Chen Hong .
PROCEEDINGS OF 2012 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (8TH), VOL III, 2012, :54-59
[40]   The analysis of regional brand collaborative construction from the perspective of game theory [J].
Li Ya-lin .
PROCEEDINGS OF 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (14TH) VOLS 1-3, 2007, :1153-1158
12345