The Regional Brand's Establishment Study Based on the Theory of Industrial Cluster

The industrial cluster is a phase phenomenon during the evolution of the global industrial economy and technology development. The industrial cluster possesses a kind of cluster advantage, and this kind of cluster advantage can translate the regional industrial competence. Along with the emergence and development of the industrial cluster, the cluster advantage of the industrial cluster induces the emergence of the regional brand. The development of the industrial cluster can accelerate the diffuseness of the regional brand, and help the regional brand's maintenance. Meanwhile, the establishment of the regional brand also can promote the whole image of the industrial cluster. So this paper mainly analyzes the evolution mechanism of the regional brand based on the industrial cluster in order to provide tactics and suggestions for the establishment of the regional brand in China.