Disentangling the individual entrepreneurial orientation and SMEs success nexus: an action-based interplay of exploration activities and entrepreneurial alertness

Purpose This study aims to extend the much-held strategic entrepreneurial orientation stance and conceptualized it as a psychological disposition of small- and medium-scale enterprises (SMEs) owners. Based on this notion, the authors theorized that individual entrepreneurial orientation (IEO) is a precursor of success in manufacturing sector SMEs. Building on the credo of action regulation, the authors clarified the IEO and SMEs' success association by introducing exploration activities as a conduit. Further, the authors posited that entrepreneurial alertness augments the nexus of IEO, exploration activities and SMEs success. Design/methodology/approach A three-wave survey was done by drawing a cluster-based sample of 389 SME owners in the manufacturing sector of Pakistan. The mediation and moderation analysis were done by PROCESS macro that uses bootstrapping with 5,000 draws to calculate the indirect (Model 4), conditional and conditional indirect effects (Model 7) at a 95% confidence interval. Findings The results offered empirical support to the conjectured association among IEO and SMEs' success mediated by exploration activities. Moreover, the conditional direct (between IEO and exploration activities) and indirect impact (among IEO and SMEs' success mediated by exploration activities) of entrepreneurial alertness was substantiated. Originality/value The authors added to the sprouting body of knowledge in the field of entrepreneurial orientation by focusing on its individual-level psychological conception. The authors have unlocked the interplay between IEO and SMEs' success via the role of action characteristics of exploration activities and entrepreneurial alertness based on the action regulation tenet. Thus, the authors made a novel contribution by linking the micro-level entrepreneurial orientation and actions with macro-level SMEs' success.