Development of Balanced Scorecard as a Strategic Management for a Graduate Program

被引:2
作者
Souza, P. [1 ]
Souza, R. M. [2 ]
Petri, S. M. [1 ]
Lunkes, R. J. [3 ,4 ]
机构
[1] Univ Fed Santa Catarina, PPGC, Florianopolis, SC, Brazil
[2] Univ Fed Santa Catarina, PPGEP, Florianopolis, SC, Brazil
[3] Univ Fed Santa Catarina, Programa Posgrad Contabilidade & Adm PPGC, Florianopolis, SC, Brazil
[4] Univ Fed Santa Catarina, PPGA, Florianopolis, SC, Brazil
关键词
Balanced Scorecard; Strategic Management; Graduate Program; PERFORMANCE-MEASUREMENT;
D O I
10.1109/TLA.2015.7040659
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This article aims to develop a balanced scorecard (BSC) for a postgraduate program, with the purpose of serving as a strategic management tool. To achieve this goal, we start from the information contained in the strategic planning of the program, prepared in 2010 for the period 2011-2017. From such information was structured strategic map that contains four perspectives, eleven goals as well as his eighteen indicators. Based on this map, we prepared a balanced panel of BSC for the program. We conclude that the program is competitive and that the BSC can assist in strategic management goals.
引用
收藏
页码:277 / 283
页数:7
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