The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity

被引：39

作者：

Szasz, Levente ^{[1
]}

Balint, Csaba ^{[1
,2
]}

Csiki, Otto ^{[1
]}

Nagy, Balint Zsolt ^{[1
]}

Racz, Bela-Gergely ^{[1
]}

Csala, Denes ^{[1
,3
,4
]}

Harris, Lloyd C. ^{[1
,5
]}

机构：

[1] Babes Bolyai Univ, Fac Econ & Business Adm, Teodor Mihali str,58-60, Cluj Napoca 400591, Romania

[2] Natl Bank Romania, Lipscani str 25,Sect 3, Bucharest 030031, Romania

[3] Univ Lancaster, Dept Engn, Dept Engn, Engn Bldg, Lancaster LA1 4YW, Lancashire, England

[4] Univ Bristol, Sch Econ, Econ Observ, Beacon House,Queens Rd, Bristol BS8 1QU, Gloucestershire, England

[5] Univ Manchester, Alliance Manchester Business Sch, Booth St W, Manchester M15 6PB, Lancashire, England

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2022年 / 69卷

关键词：

Online retail; e-commerce; Multi-level perspective; Mobility; Government stringency; MULTILEVEL PERSPECTIVE;

D O I：

10.1016/j.jretconser.2022.103089

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Pandemic-related shocks have induced an unexpected volatility into the evolution of online sales, making it difficult for retailers to cope with frequently occurring, drastic changes in demand. Relying on a socio-technical approach, the purpose of this paper is to (a) offer a deeper insight into the driving forces of online sales during the pandemic, and (b) investigate whether pandemic-related shocks accelerate the long-term growth of online retail. Novel, high-frequency data on GPS-based population mobility and government stringency is used to demonstrate how time spent in residential areas and governmental restrictions drive the monthly evolution of online sales in 23 countries. We deconstruct these effects into three main phases: lure-in, lock-in, and phase-out. Lastly, using time series analysis, we show that the pandemic has induced a level shift into the long-term growth trend of the online retail sector in the majority of countries investigated.

引用

页数：15

共 41 条

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