Analysing the satisfaction of university-industry cooperation efforts based on the Kano model: A Korean case

Recently, there has been an increase in the university-industry cooperation to achieve harmonious development under the paradigm of open innovation. The government is engaging in various activities to promote successful university-industry cooperation efforts. Accordingly, relevant studies on the achievement of university-industry cooperation activities have been performed by many academic researchers. However, the satisfaction levels among university-industry cooperation program participants are insufficient. Moreover, studies on satisfaction with university-industry cooperation are also inadequate. Therefore, this research aims to propose a framework to analyse satisfaction with university-industry cooperation programs. The satisfaction index, dissatisfaction index, and potential customer satisfaction improvement (PCSI) index scores of the main efforts in university-industry cooperation are derived based on the Kano model. Portfolio analysis is performed to classify these main efforts into four categories and to analyse their characteristics. This study is expected to help improve satisfaction with university-industry cooperation by deriving guidelines for these types of initiatives.