The influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers

被引:31
作者
Ayoun, Baker M. [1 ]
Moreo, Patrick J. [2 ]
机构
[1] Auburn Univ, Hotel & Restaurant Management Program, Auburn, AL 36849 USA
[2] Univ Nevada, William F Harrah Coll Hotel Adm, Dept Food & Beverage Management, Las Vegas, NV 89154 USA
关键词
uncertainty avoidance; cross-national management; business strategy; hotel top managers; hotel management; international hospitality;
D O I
10.1016/j.ijhm.2007.07.008
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this exploratory study was to empirically investigate the potential influence of uncertainty avoidance (UA) on hotel top managers' approach to strategy development. Scales were developed to measure managers' openness to strategic change, involvement of others, formality of strategic control, type of data used in strategic analysis, and strategic planning time horizon. Responses from 207 managers (50 Americans, 43 Malaysians, 70 Thai, and 44 Turkish) were analyzed using ANOVA. The findings indicated that UA had minimal influences on the managers' approach, as different managers from cultures with varied degrees of UA demonstrated noticeable similarities among the five variables investigated. Practical implications as well as suggestions for future research were provided. (C) 2007 Elsevier Ltd. All rights reserved.
引用
收藏
页码:65 / 75
页数:11
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